Which social media platforms suits your business best?
According to the Social Media Examiner, 90% of all marketers indicated that their social media efforts generated more exposure for their businesses. Given this success, it’s beneficial for all companies to try and increase the presence of their brands online. But which social media platforms are best?
Not all forums are created equal. That’s why we’ve created a list of questions to help you decide which social media platforms suit your business best!
4 Questions to Choose Your Best Social Media Platform
Are You Working With A Wide Demographic?
If your business targets people of all ages, then the best social media platform for you is Facebook. Facebook is the cornerstone of social media, and it reaches 1.13 billion daily active users (Statista, 2016). It is also extremely relevant to older consumers and allows your business to communicate with a broader mix of people than other social media platforms.
Do You Need To Share Information Fast?
If you are keen on customer service or need to share news fast, then the best social media platform for you is Twitter. Twitter is excellent for sharing information about your business and for generating viral content.
Users can retweet your content in a matter of seconds, and trending hashtags can help you get your information in front of a vast network of individuals. Twitter also has a broad international reach, with nearly 4x the amount of users abroad than in the U.S. (Pew Research, 2016). In total, the network has 313 million monthly active users (Hubspot, 2016).
Does Your Business Deal With Aesthetics?
If your business is attempting to “sell” a particular lifestyle, then the best social media platform for you is Instagram. Instagram is the perfect place to portray aesthetically pleasing visuals of your product or brand.
Over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016). You can use it to showcase moments or run contests and giveaways, but keep in mind that your content needs to be visually pleasing; otherwise, it won’t be as effective.
Are You Interested In Attracting Millennials?
If millennials are your primary product/business users, then the best social media platform for you is YouTube. YouTube is the second largest search engine in the world, and its video-based content has proven to be highly popular among millennials.
According to Google, 8 out of 10 18- to 49-year-olds watch YouTube in an average month (Google, 2016). If your business has content that has a creative, visual or educational component to it, then you will be able to engage with younger audiences in a big way!